WARSAW · ESTABLISHED 2018

Design direction

Sensory & spatial design

Curated art

For Hospitality, Founders and Development Groups

The most important decisions aren't limited to architecture, interiors, or furnishings.
They shape how a place is experienced, remembered, and ultimately what makes it distinctive.

01 AREA OF EXPERTISE

FOR HOSPITALITY AND PREMIUM REAL ESTATE

AT THE VERY BEGINNING

Design Direction and Spatial Experience

Translating brand values, cultural context, user needs and investor vision into a cohesive spatial experience that strengthens a project's identity and market position.

Developing creative direction and spatial narratives for hospitality and real estate projects, informed by cultural context, location and investment objectives,
Translating brand DNA, values and identity into tangible spatial experiences and a coherent guest journey,
Defining distinctive project features and functional concepts that enhance market positioning, recognition and long-term value.

01 AREA OF EXPERTISE

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CONCEPT DEVELOPMENT

Spatial concepts

Designing user journeys and experience pathways,
Planning functions and spatial layouts with consideration for sensory experience, comfort and user needs,
Creating interior concepts aligned with the architecture, brand identity, project context and target audience,
Defining the atmosphere of a space through materials, light, art, craftsmanship, colour and scent,
Selecting materials, furnishings, finishes and lighting solutions that support the overall design direction,
Curating art, handcrafted objects and bespoke elements that reinforce the identity and character of the project.

Translating project vision into a coherent and distinctive spatial concept.

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CONCEPT DEVELOPMENT

Key and Repeatable Spaces

Shaping the sensory experience of space.

Developing concepts for experience-driven environments, including lobbies, wellness and spa facilities, onsen, treatment rooms, saunas, Pilates and yoga studios, art galleries, contemplative spaces and other amenities that contribute to the overall guest experience,
Designing concepts for repeatable spaces, such as guest rooms, bathrooms and bathing suites, ensuring consistency throughout the project,
Preparing 2D and 3D design guidelines for further technical development and implementation by the project team.

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CONCEPT INTEGRITY

Creative Oversight

Ensuring the original vision is translated into a coherent, commercially viable and deliverable outcome,
Participating in project reviews to maintain design consistency and support the implementation of the original project objectives,
Contributing to the selection of materials, furnishings, finishes and lighting solutions to ensure alignment with the overall design direction,
Reviewing project development and implementation to maintain consistency with the intended user experience, aesthetic standards and quality expectations.

Translating vision into a coherent and commercially viable outcome.

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02 IMPLEMENTATION

MODEL 01

Embedded within the investor's structure

A long-term collaboration model in which design direction and spatial experience become an integrated part of the project development process.

The role operates within the structure of an investor, developer or hospitality group, supporting project decision-making and helping to ensure consistency from concept through to implementation.

The scope of involvement may include:

Developing and refining the project's design direction,
Participation in the investment preparation and planning process,
Reviewing key design decisions and strategic project elements,
Overseeing the consistency of the intended user experience,
Collaborating with architects, designers and specialist consultants,
Curating art, craftsmanship and creative partnerships,
Supporting the quality and alignment of the project with its original vision.

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MODEL 02

Concept and Design Direction

A collaboration model focused on developing the project's creative direction, spatial experience strategy and overall design concept.

Suitable for:

New hospitality and residential developments,
Projects seeking stronger market differentiation,
Repositioning and transformation of existing properties.

The scope of involvement may include:

Creative direction,
Spatial experience strategy,
Spatial narrative development,
Interior and functional concepts,
Curation of art, craftsmanship and identity-defining elements,
Design consultations and project reviews.

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CREATIVE

“My work focuses on how architecture, interiors, materials, light, art and function shape human experience and contribute to the long-term value of a place.”

With an architectural background and extensive experience across all stages of the design process, I have spent years working with developers and private clients on high-end residential projects in Poland and internationally.

My experience spans concept development, design strategy and interior design, providing a comprehensive understanding of how projects evolve from vision to implementation.

Today, I focus on spatial experience, design direction and concept development for hospitality and premium residential projects, where architecture, interiors, cultural context and user needs come together to create a coherent whole.

Combining strategic thinking with spatial design, I support developers, investors and founders in translating vision, brand values and the character of a place into projects with a distinctive identity and long-term value.

My work encompasses creative direction, spatial concepts and user experience, helping create places that are not only functional and aesthetically refined, but also memorable and meaningful.

03 ABOUT